What Is A Good Conversion Rate On Etsy
Camila Farah
This is obviously lower than using google analytics so don t get hung up on that just know that your conversion percentage would be much higher if you were focusing on unique customers instead of views.
I have some experience with marketing and conversion rates for websites realistically i know that conversion rates for brick and mortar businesses or blogs are going to be different than e commerce sites but what is a good conversion rate for etsy. The average conversion rate for an etsy shop is 3 therefore if your shop is performing at or above average you know that your listings are converting as they should be or even better. If your conversion rate is less than 2 you should try revising some of your descriptions or tags. However i ve had an online ecommerce site for 4 years and can tell you the average conversion rate for retail is around 3 so in the online world you are smashing it.
If you re using the sales views formula however look for a conversion rate of about 1 maramlead has stated that the average conversion rate for etsy sellers using those stats is 1 11. Well that is much better. Here the number of orders is the number of successful sales. Let s take an example.
This one has a conversion rate of 1 78 a little better than my shop overall. Etsy also suggests that you should be getting a 3 conversion rate and that s because that number is the industry standard in retail e commerce. It really depends on what you are selling. More so than your overall views or traffic numbers.
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A good conversion rate on etsy depends on a lot of factors. Then your conversion rate will be 19 729 x 100 2 60. A good conversion rate varies from 1 to 5 and can be as high as 8 for some stores. However if your shop is performing below this benchmark that is an indicator that you may want to look into making changes.
I have only been doing etsy for 3 months so im still learning the norms of etsy. Because sales is what this is all coming down to.
Source : pinterest.com