What Is 10 2 4 On Dr Pepper
Camila Farah
What did the 10 2 and 4 means on old dr pepper bottles and why were they removed.
The 10 2 4 collectors club is named for early company logos some with drawings of clock faces urging patrons to have a dr pepper at 10 am followed by one each at 2 pm and 4 pm. The slogan referred to research of the time that showed people hit a low period around those times of the day. It was thought that people needed a little extra energy at 10 am 2 pm and 4 pm to finish out the. Last updated aug 25 2016.
The folks at dr pepper held a contest for a new ad campaign centered around the idea. Originally posted oct 04 2012 7 00 pm. 10 30 am 2 30 pm and 4 30 pm. The winner of the ad campaign came up with the famous advertising slogan drink a bite to eat at 10 2 and 4 dr pepper s slogan in the 1950s was the friendly pepper upper which led the brand into the 1960s when it became associated with rock and roll music and on dick clark s american bandstand tv show.
They had a convention in 2013 and i m kinda bummed that i missed it. The dr pepper museum in waco texas walks visitors through the fascinating history and tradition of the original dr pepper brand including the obscure numbers 10 2 and 4 on the glass bottles. Pepper was invented as a drink to put some pep into people during the work day. The modern bottles of dr pepper have the.
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Pepper was good to drink at 10 2 4 o clock basically meaning. Pepper centered on those numbers. There s even a club of dr pepper memorabilia fanatics called the dr pepper 10 2 4 collectors club. Eddy s research findings were released dr pepper challenged its advertising agency to come up with a theme which would suggest that dr pepper should be that 10 2 and 4 drink which would keep the energy level up.
The company made a logo to match with those numbers surrounding the words drink dr pepper today a collector s club is named after the slogan. Dr pepper used the study as a marketing tool to remind people to drink dr pepper. Its part of an old advertising slogan encouraging you to think that dr. Pepper 10 2 4 collector s club.
Drink a bite to eat at 10 2 and 4 promotions for dr. The result was one of the most enduring of dr pepper s advertising themes. 10 2 to 4 dr pepper and the mysterious numbers.
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